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Digital marketing is a strategy that comprises implementing all marketing tactics and plans using an internet platform. This marketing strategy can also be seen as a catch-all word for all product or service marketing activities conducted on various online platforms. With the advancement of technology and innovation, numerous company units are adopting a digital marketing strategy for their marketing activities.
AI in marketing
The world has been buzzing about how Artificial Intelligence (AI) will eventually take over every area of your life. AI is a sophisticated system that learns by analyzing large amounts of data on a specific field or topic and identifying the most effective patterns. AI can perform various tasks and operate as an extension for any digital marketer who understands how to use it. It is economical, precise, and highly effective. With so many large firms using these tools, every team should have a strategy to include AI into their toolkit.
Automated email marketing
As the name implies, automated email marketing sends emails to your customers regularly based on triggers or schedules that you set up. Promotional emails are the best way to stay in touch with your customers and keep them informed about your company’s achievements or future sales. However, most individuals have ceased replying to commercial emails due to the overuse of bulk email approaches. Digital marketing agency Delhi creates personalized emails that are an excellent approach to reclaim your consumer’s attention and build a more engaged customer base.
Programmatic advertising
The use of software to acquire digital advertising is known as programmatic ad buying. While traditional ad purchasing involves human negotiation, RFPs, and quotes, programmatic ad buying relies on algorithms and machines to purchase advertisements. Advertisers can target more specific audiences when AI is used to automate advertising. Automation is quick and efficient, resulting in improved conversion rates and lower customer acquisition expenses.
User-generated content
People enjoy taking part in activities, particularly those involving their favourite items or services. User-Generated Content, or UGC, capitalizes on the customer’s enthusiasm by encouraging them to create something unique with the product in question and share it with the rest of the world. Customers of a product or service submit creative entries in response to a challenge or prompt issued by the firm. This method is so successful that UGC posts have a four-fold greater click-through rate than traditional promotional campaigns.
Influencer marketing
Influencer marketing is a type of word-of-mouth marketing that focuses on employing a well-known leader or celebrity to promote a business to a large audience. Influencers can be well-known celebrities or YouTubers and Instagrammers with large followings that can assist spread the word about a brand or company through social media.
Wrapping it up
The digital marketing agency Delhi is extremely dynamic and has created new trends regularly, altering the way marketing is conducted. Every year, as the pace of technology accelerates, we will see new and interesting developments impacting how we, as digital marketers promote our products. Following these trends allows digital marketers to stay relevant in the industry and provide the best value to their customers.
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