Over the past decade, there is a phenomenal growth and development in the world of search engine marketing and advertising. It needs to be understood that almost all types and kinds of business, be it small, medium or that of large sized businesses are directly foraying into the competition and there seems to be a huge sort of competition going on in this particular space. Search engine optimization and search engine marketing has become one of the best and most trusted methods used by businesses that is garnering huge sort of response at various levels and it is extensively used by small to large scale businesses overall. It needs to be understood that Google and also other search engines are known to continuously change their algorithm as well as SEO regulations and practices quite freq